Nicole Friedland

NAAF Welcomes New CEO

Jan 17, 2022

The National Alopecia Areata Foundation (NAAF) Board of Directors is delighted to announce that it has named Nicole Friedland as its new President and Chief Executive Officer. 

We conducted an extensive nationwide search and are so pleased that a leader with Nicole’s breadth and depth of experience will be joining us to lead NAAF into an even brighter future. Nicole comes to us with over 30 years of disease-related not-for-profit experience in which she has demonstrated a record of success driving sustainable revenue growth, building high-performing teams and developing broad, lasting community and industry relationships.

“We are thrilled to have a leader of Nicole’s caliber guiding NAAF into the future,” said board chair Ann Hollins. “Nicole’s strategic vision, innovation and growth-mindset will bring great value to NAAF as we build upon our long legacy of providing the highest levels of service to our community. She brings passion, energy and engagement, and we are excited about our new journey together.”

Nicole’s three decades of experience includes over 20 years at Juvenile Diabetes Research Foundation (JDRF), most recently as their Executive Director of the Greater Bay Area Chapter for the last six years. Working with the Type 1 diabetes community has given Nicole valuable autoimmune disease and patient-focused experience. Prior to JDRF, she served as Division President for National Kidney Foundation, Chief Development Officer at ReSurge International and Director of Development at Seva Foundation. Over her career, Nicole has been nationally recognized and has demonstrated strong capabilities in the areas of strategic growth, planning and development, fundraising, innovation, clinical research, partner- and community-building and team development. Nicole holds a Bachelor of Arts degree in Community Studies from University of California, Santa Cruz.

“I am excited to join NAAF as it marks its 40 years of service to the alopecia areata community and to build on the exciting research advances that are taking place with autoimmune disease at this time,” says Nicole. “I look forward to partnering with the board and staff to bring forward a brighter future for our vibrant community, with new treatments and more choices available to patients within the near future.”

We also wish to recognize the stellar leadership of NAAF’s veteran Chief Administrative Officer, Jeanne Rappoport, as she stepped up and filled the role of Acting Chief Executive Officer while we conducted the CEO search. We owe Jeanne – and the staff which supported her – a huge debt of gratitude for taking on this added responsibility and performing it with great commitment and care for NAAF and our community.

Please join us in congratulating Nicole and welcoming her into the NAAF family! She looks forward to the opportunity of meeting you in person at our next conference in June 2022 in Washington, DC!

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