The Alopecia Areata Marketplace


Welcome to the Alopecia Areata Marketplace, a safe, private way to shop from your home for products relevant to someone with hair loss. Please take time to view the companies on this page. As you order your items, check the box marked “NAAF”, or enter the words “NAAF” (or other code that vendor has indicated) on your final order form. When you indicate that you were referred to their company through the National Alopecia Areata Foundation, each company listed has generously offered to contribute 10% percent of their sales to our organization -- so, please be sure to include a note every time you order that you found them through NAAF. We have carefully listed companies that people in our community have found useful and of high quality and we hope that you will benefit by our selection.

If you have a product for people with hair loss and would like to become a vendor in the NAAF Marketplace, please contact our Marketplace Director, Lisa Ciancio, at videsign [at]


Klara Kelly is the brainchild of fitness expert and Massachusetts resident, Melissa Sherwood. Her fitness apparel and signature product the non-slip headband scarf are all made in the USA, fit great and withstand a rugged workout. Sherwood came up with the idea of the headband scarf because she could never find a headband that would not slip when she was teaching classes. After consulting with many of her students she confirmed this was source of annoyance for many athletes and busy women who were in a never-ending search of a headband that was not only stylish and comfortable, but would also stay in place during a workout or when they were jumping from here to there with work or kids.

Shortly after Melissa created the headband scarf, she received numerous emails from customers that had purchased the headband because they were suffering from hair loss due to a number of different conditions. One customer in particular had Alopecia and commented that the Klara Kelly Headband Scarf had “changed her life”. It was at that moment that Melissa realized that she had a product that was not only functional for fitness but it also served as a credible product for those experiencing hair loss. Melissa was humbled by this and is proud to serve.

You can purchase her products at Simply choose NAAF as your sales source at checkout.